Every December, businesses across the UK settle in for the busiest time of the year – holiday sales, festive campaigns, and a surge in online search activity. But while you’re planning Christmas promotions and tracking seasonal traffic, something sneaky may be lurking in the shadows… Just like in the classic tale, the Grinch is always...Read More

What the Launch of ChatGPT Search Means for Your Business The world of search is undergoing a seismic shift. With ChatGPT Search (also referenced as SearchGPT) introduced by OpenAI, the era of traditional keyword-only optimisation is being superseded by a new paradigm: conversational, AI-driven search that presents synthesised answers and context rather than just lists...Read More