If Google cannot properly crawl, understand and index your website, no amount of content or link building will compensate. We audit every technical issue, fix what is broken and build the foundations that sustain long-term rankings. From £250/month, no contracts.
Technical SEO is everything that happens behind the scenes to help search engines crawl, understand and rank your website. It is invisible to your visitors but completely visible to Google — and when it is wrong, everything else you do in SEO is fighting uphill.
Think of it this way. Your on-page content is the message. Your links are the votes. But technical SEO is the infrastructure that makes both of those things land properly. A site with crawl errors, duplicate content issues, poor Core Web Vitals and broken redirect chains is handicapped regardless of how good its content or links are.
We run a comprehensive audit of every technical factor affecting your rankings, produce a clear prioritised action plan, and fix the issues methodically — either as a standalone engagement or as part of an ongoing campaign.
Most technical SEO problems are invisible until you go looking for them. Businesses often rank below their potential for months or years without realising that crawl errors, duplicate pages or slow load times are quietly suppressing their results.
Our technical audits use Google Search Console data, crawl analysis and log file review to build a complete picture of every issue on your site. We then prioritise them by impact so you know exactly where the biggest gains are — and we fix them in that order.
For WordPress sites specifically, we have a dedicated WordPress SEO service that addresses the CMS-specific issues that standard technical audits often miss — plugin conflicts, page builder bloat, WooCommerce indexation and Yoast or RankMath configuration.
Pages returning 4xx or 5xx errors, robots.txt blocking critical pages, noindex tags applied incorrectly and pages orphaned from your internal link structure.
HTTP versus HTTPS, www versus non-www, URL parameter duplication, thin category and tag pages, printer-friendly versions and CMS-generated duplicates all dilute ranking signals.
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. Uncompressed images, render-blocking scripts, slow server response and heavy third-party code are the most common culprits.
Each redirect hop wastes crawl budget and leaks link equity. Chains longer than one hop should be collapsed to a single 301. Broken internal and external links signal a poorly maintained site.
Invalid schema markup, missing LocalBusiness data, incorrect FAQPage implementation and absent Product or Review schema all represent missed opportunities for rich results and AI visibility.
Touch targets too small, content wider than the screen, text too small to read and intrusive interstitials are all confirmed negative ranking signals in Google’s mobile-first index.
Technical SEO is not a single fix — it is a set of interconnected systems that all need to be working correctly. We cover every one.
A comprehensive audit of your entire website identifying every technical issue and ranking its impact. The starting point for any technical SEO engagement — also available as a standalone one-off service.
Google’s page experience signals are confirmed ranking factors. We diagnose every LCP, INP and CLS failure and implement targeted fixes rather than generic performance recommendations.
Schema markup helps Google understand your content precisely — and unlocks rich result features that improve click-through rates. Correct implementation also strengthens your visibility in AI-generated answers.
Getting the right pages indexed and keeping the wrong pages out is fundamental. Wasted crawl budget on low-value pages means important pages get crawled less frequently — directly affecting rankings.
Duplicate content splits ranking signals and confuses Google about which page to rank. We identify every source of duplication and implement the correct canonical, redirect or noindex solution for each.
How your pages link to each other determines how PageRank flows through your site and how Google understands your content hierarchy. Poor architecture wastes link equity and buries important pages.
Included in our Growth and Premium packages. Full details on our packages page. Contact us with questions.
Core Web Vitals are three specific measurements that Google uses as ranking signals as part of its Page Experience update. They are not abstract concepts — they are measurable, fixable and directly tied to both rankings and conversion rates.
A page that fails Core Web Vitals is a page that is slower, less stable and less responsive than Google’s standards require. In competitive search environments, failing these thresholds hands ranking positions to competitors who have fixed theirs.
We measure your current Core Web Vitals scores using both lab data (PageSpeed Insights) and real user data from the Chrome User Experience Report (CrUX), identify the root causes of each failure and implement targeted fixes. For WordPress sites this often involves plugin and theme optimisation, image pipeline improvements and server-level caching configuration.
Google’s own documentation on these metrics is the authoritative source — we always work directly from web.dev/vitals and Google Search Console data rather than third-party estimates.
Measures loading performance — specifically how long it takes for the largest visible content element (usually an image or heading) to appear on screen. Slow servers, unoptimised images and render-blocking resources are the most common causes of poor LCP.
Replaced FID in March 2024. Measures how quickly the page responds to user interactions like clicks and taps. Heavy JavaScript execution, long tasks blocking the main thread and third-party scripts are the main culprits for poor INP scores.
Measures visual stability — whether page elements jump around as the page loads. Images without declared dimensions, ads that load after content, and web fonts that cause text to reflow are the most common causes of high CLS scores.
Technical SEO is not a one-time sprint — it is an ongoing discipline. Websites change. Plugins update. Google adds new requirements. Issues that did not exist six months ago can suppress rankings today. We work systematically and continuously.
Every engagement starts with a full audit. We do not guess at issues or rely on surface-level reports — we crawl your site, analyse your Search Console data, review your log files where available and benchmark your Core Web Vitals against real user experience data.
You deal directly with Matt Warren throughout. Every fix is documented, every change is explained in plain English and every month you receive a clear report showing what was done, what changed and what is planned next. Want to see the full picture before committing? Our one-off SEO audit gives you that without any ongoing obligation.
We crawl every page on your site, analyse your Google Search Console coverage data and Core Web Vitals, review your structured data and produce a complete picture of every technical issue with impact priority scores.
We sort every issue by its impact on your rankings. Crawl errors that prevent indexation get fixed first. Site speed issues affecting Core Web Vitals scores come next. Lower-impact items follow in order. No wasted effort on things that will not move the needle.
We implement every fix and then verify it has worked correctly before closing the issue. For crawl and indexation fixes, we monitor Google Search Console to confirm the resolution has been picked up. For Core Web Vitals, we track both lab and field data.
Technical issues recur as websites grow and change. We monitor your site continuously for new issues, alert you to emerging problems before they compound and keep your technical foundations in optimal condition month after month.
Every month you receive a clear report covering what was audited, what was fixed, how your Core Web Vitals scores changed and what is on the agenda next. No jargon, no padding, no hiding behind vanity metrics.
Numbers from actual client campaigns. Technical SEO fixes compound with on-page and link building work. See full case studies →
Before they even did any offsite work I saw the traffic increase and had keywords on page one that weren’t there before. The results have been brilliant.
Within a few months I started seeing more enquiries coming through the website. It is reassuring knowing the internet side of things is being handled properly so I can focus on running the business.
I asked SEO Bridge to run a small campaign and after only one month I had to turn it off because there were so many enquiries. I would recommend SEO Bridge in a flash.
What is technical SEO?
Technical SEO is the process of improving the behind-the-scenes aspects of your website that affect how search engines crawl, index and rank it. It covers site speed, Core Web Vitals, crawlability, indexation, schema markup, mobile usability, HTTPS security, duplicate content and redirect management. When technical SEO is weak, no amount of content or link building will fully compensate.
What are Core Web Vitals and why do they matter?
Core Web Vitals are three Google-defined page experience metrics that are confirmed ranking signals: Largest Contentful Paint (loading, target under 2.5s), Interaction to Next Paint (responsiveness, target under 200ms) and Cumulative Layout Shift (visual stability, target below 0.1). Poor scores directly harm both rankings and conversion rates. You can check yours in Google Search Console under the Core Web Vitals report.
How do I know if my site has technical SEO problems?
Common signs include pages not appearing in Google despite being live, rankings that plateau or unexpectedly drop, slow load times especially on mobile, and Google Search Console showing crawl errors or coverage issues. Our one-off SEO audit identifies every issue and prioritises it by impact so you know exactly what needs fixing first.
What is schema markup and what does it do?
Schema markup is structured data in your HTML that helps search engines understand your content precisely. Different types unlock rich result features: LocalBusiness schema supports map data, FAQPage can display accordion results, Review schema shows star ratings and Product schema shows price and availability. It also strengthens your visibility in AI-generated answers from tools like ChatGPT and Gemini. See our AI search optimisation service for more on this.
What is duplicate content and how does it affect my rankings?
Duplicate content is when the same or very similar content appears on multiple URLs. This confuses Google about which page to rank, splits link equity and can suppress all affected pages. Common causes include HTTP versus HTTPS versions, www versus non-www, URL parameters and CMS-generated tag pages. The fix is canonical tags, 301 redirects or noindex directives depending on the cause.
Is technical SEO a one-off fix or ongoing?
Both. An initial audit and fix sprint resolves most existing issues. But technical problems recur as websites evolve — plugins update, new pages are added, Google changes its requirements. Ongoing technical monitoring catches new issues before they compound. We offer both a standalone one-off audit and ongoing technical SEO as part of monthly campaigns.
Do you offer technical SEO for WordPress specifically?
Yes. WordPress introduces specific challenges including plugin conflicts, bloated page builder code, auto-generated duplicate URLs, WooCommerce indexation issues and Core Web Vitals failures caused by theme overhead. We have a dedicated WordPress SEO service covering all WordPress-specific technical issues alongside the standard technical SEO work.
How does technical SEO affect local SEO?
Technical SEO underpins all forms of SEO including local SEO. A site with crawl errors, slow load times or broken structured data will underperform in local results regardless of how well-optimised its Google Business Profile or local content is. LocalBusiness schema specifically helps Google understand your physical location and services, directly supporting map pack and local organic rankings.
Get a free technical SEO review from Matt Warren. We will look at your crawlability, Core Web Vitals, schema markup and indexation — and tell you honestly what is costing you rankings and what to fix first.
We respond quickly — or schedule a call at a time that suits you.