Marketing Strategies and Tips for Success

Practical digital marketing advice for UK small businesses covering SEO, local search, content strategy and online visibility. Written from over 10 years of hands-on experience helping businesses across Cheshire and beyond grow through smarter marketing.

How To Get In The Top Three On Google Maps

July 5, 2026Matt WarrenBlog, Cheshire SEO, Marketing, Technical SEO

To get in the top three on Google Maps, you need a complete Google Business Profile, the right categories, strong reviews, local website signals, consistent business details, and enough local authorit

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Jul

Internal Links SEO: The Simple Fix for Orphan Pages

July 4, 2026Matt WarrenBlog, Cheshire SEO, Marketing, Technical SEO

Internal links help SEO by giving orphan pages a route back into your website. If a page has no internal links pointing at it, Google may struggle to find it, understand it, or treat it as important.

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Jul

Should I Have A Website As A Tradesman

July 3, 2026Matt WarrenBlog, Marketing, Technical SEO

Yes, as a tradesman, you should have a website if you want steady work from people who don’t already know you. It doesn’t need to be fancy, expensive, or full of marketing nonsense. It needs to prove

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Jul

Is Checkatrade Worth It?

July 2, 2026Matt WarrenBlog, Cheshire SEO, Marketing

Yes, Checkatrade can be worth it if it brings you profitable jobs you can track and convert. No, it is not worth it if you treat it as your whole marketing plan. For most tradesmen, Checkatrade works

Jul

SEO for Joiners That Brings Better Local Jobs

July 1, 2026Matt WarrenBlog, Cheshire SEO, Marketing

SEO for joiners brings better local jobs when your website and Google Business Profile make it obvious what highvalue work you do, where you do it, and why people should trust you. The goal isn't just

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Jul

301 URL Redirect Mistakes That Wreck Rankings After a Redesign

June 30, 2026Matt WarrenBlog, Marketing, Technical SEO

301 redirects wreck rankings after a redesign when old pages aren't matched to their new homes properly. If Google, users, and backlinks hit dead ends, homepage dumps, redirect chains, or the wrong st

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Jun

Does Blogging Still Help SEO in 2026?

June 28, 2026Matt WarrenBlog, Marketing, The Future of SEO

Yes, blogging still helps SEO in 2026, but only when it answers real customer questions better than the thin AI mush already clogging Google. A good blog can bring leads, support service pages, build

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Jun

Mobile SEO Fixes That Stop Google Ignoring Your Site

June 27, 2026Matt WarrenBlog, Marketing, Technical SEO

Google ignores mobile sites when it can’t crawl them properly, load them quickly, read the same content as desktop, or trust the page on a small screen. Fix mobile SEO by checking indexing, speed, lay

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Jun

Just Started Out As A Sole Trader – How Do I Get Work

June 27, 2026Matt WarrenBlog, Cheshire SEO, Marketing

If you’ve just started out as a sole trader, get work by doing three things fast: tell your existing network exactly what you do, make yourself findable on Google, and ask every early customer for pro

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Jun

Do Google Posts Still Matter for Local SEO in 2026?

June 25, 2026Matt WarrenBlog, Cheshire SEO, Marketing

Yes, Google Posts still matter for local SEO in 2026, but not because they magically shove you into the map pack. They matter because they make your Google Business Profile look alive, answer buyer qu

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Jun

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