Yes, you can do your own SEO if your website is small, your market is fairly calm, and you’ve got time to learn the basics properly. You should hire someone when SEO affects real revenue, your competiRead More

Start seasonal SEO for trades at least three to six months before your busy season. If your work depends on heating, roofing, landscaping, air con, pest control, or holiday rushes, Google needs time tRead More

When a website is ranking, it means one or more of its pages are appearing in Google’s search results for specific searches. It does not mean your whole website is number one, or that you’ll automaticRead More

Yes, alt text can help your Google rankings, but it is not a magic ranking button. It helps Google understand images, improves accessibility, and can support page relevance. It is one small SEO signalRead More

Duplicate content usually doesn't get your website penalised. What it does is make Google choose which version of a page it thinks is best, and that may not be the one that makes you money. The resultRead More

To get your content into Google’s featured snippets, answer a specific search query clearly, put the short answer near the top, use the format Google already prefers, and make sure the page is technicRead More

Trade businesses need a website, SEO and social media because each one does a different job. Your website turns trust into enquiries. SEO gets you found when people are ready to buy. Social media keepRead More

Your website shows up for the wrong search terms because Google has misunderstood what your pages are really about. That usually happens when your content is vague, your pages compete with each other,Read More

Your website needs SEO if it isn’t bringing in enough of the right enquiries from Google, if competitors appear above you, or if your shiny new site gets traffic but no leads. SEO is not for every webRead More

Yes, social media can be worth paying for if you're a tradesperson, but only when it has a proper job: getting local enquiries, retargeting people who already know you, or building trust before someonRead More