Branded vs non branded search tells you whether people already know your business or are finding you for what you sell. A small business should track both, but judge growth mostly on nonbranded searchRead More
The keywords that generate enquiries are the searches people use when they’re ready to buy, book, call, compare or request a quote. Start with your real services, locations, urgent problems and “cost”Read More
Your business should target both informational vs commercial keywords, but not in the same way. Commercial keywords belong on the pages meant to win enquiries. Informational keywords belong in usefulRead More
The structured data types that help most small businesses are LocalBusiness, Product, Offer, Review, FAQ, Breadcrumb, Article and Event or JobPosting when they genuinely apply. Structured data is codeRead More
If your website gets hacked, secure it first, then worry about rankings. Take the site offline if it is serving malware, call your host or developer, change every password, clean the infection, restorRead More
Product page SEO for small online shops means making each product page clear enough for Google to understand and convincing enough for a real buyer to trust. Get the basics right: one search intent, uRead More
A canonical tag tells Google which version of a page is the main one when similar or duplicate pages exist. You need one when the same content can be reached through more than one URL, such as filtereRead More
Robots.txt is a plain text file that tells search engine crawlers which parts of your website they can and cannot crawl. It sits at the root of your domain. Use it to guide crawlers, not to hide privaRead More
Yes, switching web hosts can affect your SEO, but the move itself is not the problem. Rankings usually suffer when the migration causes downtime, slower loading, broken redirects, SSL errors, blockedRead More
Your pages are indexed but not ranking because Google has found and stored them, but doesn’t think they deserve a decent position yet. Indexing is admission to the building. Ranking is being called toRead More
