If you’ve just started out as a sole trader, get work by doing three things fast: tell your existing network exactly what you do, make yourself findable on Google, and ask every early customer for proRead More

If leads have dried up, fix the basics before you spend another penny: tracking, contact routes, Google Business Profile visibility, indexing, rankings for your main service pages, and the pages’ abilRead More

Yes, you still need a website if you have a Facebook page. Facebook can help people notice you, check you’re alive, and ask quick questions. A website is what Google understands, customers trust, andRead More

For most established tradesmen, Checkatrade is usually better for trust and steady visibility. MyBuilder is better if you want quick job leads and can handle competing hard on price. But neither shoulRead More

To build local citations quickly, start with one clean master record of your business name, address, phone, website, opening hours and categories. Submit it only to trusted directories, your industryRead More

SEO for gas engineers works best when it brings in local boiler, servicing and safety certificate jobs from people already searching for help. You don’t need to throw money at ads first. Get your GoogRead More

Internal linking is how you connect pages on your own website to each other. Done well, it helps Google understand which pages matter most, distributes authority across your site and keeps visitors moRead More

Google Analytics 4 replaced Universal Analytics in 2023 and most small business owners either never set it up properly or have no idea what they are looking at when they open it. This guide covers whaRead More

Your primary Google Business Profile category is one of the most important local SEO decisions you’ll make. It tells Google what you are, affects the searches you appear in, and many businesses pick vRead More

Your meta title is the blue link people see in Google. Your meta description is the text beneath it. Together, they are your advert in the search results. Most small business websites waste both withRead More