Let’s face it — SEO can sound dry, technical, and downright confusing when you’re not knee-deep in it every day. But what if we told you understanding SEO could be as simple as planning a night out? Specifically… a pub crawl.
At SEO Bridge, we like to keep things simple, fun, and relatable — especially for small businesses in Cheshire and beyond. So, grab your metaphorical pint and let’s walk you through Search Engine Optimisation, the pub crawl way.
🍺 Stop 1: Keyword Research = Picking the Right Area
Before you even head out, you’ve got to decide where to go.
Are you heading into the city centre (national SEO), or keeping things local in your village or high street (local SEO)? Keyword research is all about knowing what people are actually searching for — so you show up in the right spots, at the right time.
At this stage, you’re asking:
- What do my ideal customers type into Google?
- Are they looking for services “near me”?
- What problems are they trying to solve?
This sets the tone for the rest of the crawl — and your entire SEO strategy.
🍷 Stop 2: On-Page SEO = Choosing the Right Outfit
You wouldn’t hit the pubs in your dressing gown, would you?
On-page SEO is how you present yourself to Google. That includes:
- Headings (H1s and H2s)
- Meta descriptions
- URLs
- Alt text on images
- Clear, helpful page content
You want to look good, sound smart, and show up ready — so both search engines and customers know what you’re about.
🍻 Stop 3: Technical SEO = Making Sure the Taxi Shows Up
What good is looking sharp if no one can find you or get you there?
Technical SEO is the stuff under the hood:
- Site speed
- Mobile-friendliness
- Broken links
- Crawl errors
- Sitemaps
It’s not glamorous, but it makes sure Google can actually reach you. Without this step, your site might never show up, no matter how brilliant it is.
🍹 Stop 4: Content = The Chat at the Bar
This is your moment. You’ve arrived, and it’s time to connect.
Your blog posts, product pages, service descriptions and FAQs are your way of chatting to your customers. Great content doesn’t just attract visitors — it keeps them around. It answers their questions, solves their problems, and builds trust.
And like a good chat at the bar, it’s not about shouting or selling. It’s about being relevant, useful, and human.
🥃 Stop 5: Backlinks = Making Friends Along the Way
The more reputable people who recommend you — the better, right?
In SEO, that’s what backlinks are. They’re other websites linking to yours, and they act like votes of confidence. The more you have from trustworthy sources, the more Google starts to trust you too.
You don’t want to buy dodgy links from the SEO equivalent of a back-alley pub. You want meaningful mentions, collaborations, and partnerships. Think: business directories, industry blogs, local news, and real connections.
🍻 Final Stop: Analytics = The Taxi Home and the Recap
At the end of any great night out, someone always says:
“Right, what actually happened?”
Analytics tools like Google Search Console and GA4 let you see:
- Where your traffic’s coming from
- What people are clicking
- What’s converting — and what’s not
It’s not just numbers. It’s insight into how to improve and make the next crawl (or campaign) even better.
🍾 So, What’s the Point?
SEO doesn’t have to be complicated, robotic, or overwhelming. Think of it like a good night out: plan your stops, turn up well-dressed, have a meaningful chat, and build a few relationships along the way.
At SEO Bridge, we help businesses in Cheshire, Nantwich, Crewe and beyond grow their online presence with simple, human-led SEO that makes sense.
📞 Ready to start your crawl? Let’s chat:
👉 www.seobridge.co.uk
