Find Out What’s Holding Your Website Back – And How to Fix It!
Your website might look great to you, but have you ever wondered how Google sees it? Search engines use hundreds of ranking factors to decide where your site appears in search results, and if your website isn’t optimised, you could be missing out on valuable traffic.
An SEO audit is the best way to find out what’s working, what’s not, and how to fix it. Here’s what we check when we audit a website:
1. Page Speed: Is Your Website Fast Enough? ⏳
Speed matters! 53% of users will leave a site if it takes longer than 3 seconds to load. Plus, Google prioritises faster websites in search rankings.
How to check it:
Use Google PageSpeed Insights to analyse your site’s speed.
How to improve it:
✅ Compress images 📷
✅ Reduce unnecessary code 💻
✅ Use a faster hosting provider 🌍
A faster website = better rankings + happier customers.
2. Keywords: Are You Targeting the Right Ones? 🔎
Keywords tell Google what your website is about. If you’re not using the right ones, your ideal customers won’t find you.
How to check it:
Search for your main keywords on Google – is your site showing up?
How to improve it:
✅ Use keywords naturally in your page titles, headings, and content
✅ Avoid keyword stuffing – it makes content unreadable (and Google hates it!)
✅ Research what your customers are actually searching for
Example:
❌ Bad title: Plumber Cheshire | Best Plumbing Cheshire | Cheshire Plumber
✅ Good title: Reliable Plumber in Cheshire | 24/7 Emergency Callouts
3. Mobile-Friendliness: Does Your Site Work on Phones? 📱
Over 60% of searches now happen on mobile devices. If your site isn’t mobile-friendly, Google will rank it lower.
How to check it:
Use Google’s Mobile-Friendly Test tool.
How to fix it:
✅ Make sure your site resizes properly on smaller screens
✅ Use larger, easy-to-click buttons
✅ Avoid pop-ups that block content
A mobile-friendly website keeps visitors happy and boosts your rankings.
4. Links: Are They Helping or Hurting You? 🔗
Links are a huge ranking factor for SEO. Google checks two types of links:
Internal links (links within your site):
✅ Guide visitors to important pages
✅ Help search engines understand your website structure
External links (links from other sites to yours):
✅ High-quality links boost your credibility
🚨 Low-quality, spammy links can hurt your rankings
How to improve it:
✅ Fix broken links (use a free online tool like Broken Link Check)
✅ Get relevant, high-quality backlinks (e.g., guest posts, partnerships)
✅ Link your own pages together (e.g., from a blog to a service page)
5. User Experience (UX): Is Your Website Easy to Use? 🖥️
Google cares about how users interact with your site. If people land on your page and leave straight away, it signals a problem.
How to improve it:
✅ Clear navigation – Make it easy for visitors to find what they need
✅ Readable content – Use short paragraphs, bullet points & headings
✅ Fast loading pages – Nobody likes to wait!
A good user experience means visitors stay longer, engage more, and convert into customers.
6. Security & HTTPS: Is Your Website Safe? 🔒
Google favours secure websites. If your site isn’t using HTTPS, visitors might see a “Not Secure” warning in their browser.
How to check it:
Look at your website address – does it start with https://? If not, it’s time to upgrade!
How to fix it:
✅ Get an SSL certificate (most hosting providers offer this for free!)
✅ Regularly check for security issues in Google Search Console
A secure website builds trust and improves your SEO ranking.
7. Meta Descriptions & Headings: Are You Making the Most of Them? 📝
Your meta description (the short text under your website link in search results) can affect how many people click on your page.
How to improve it:
✅ Make it engaging – Give people a reason to click!
✅ Keep it under 160 characters
✅ Include your main keyword naturally
Example:
❌ Plumbing services in Cheshire. Call us now. (Too vague!)
✅ Need a plumber in Cheshire? We offer 24/7 emergency callouts & affordable rates! (More compelling!)
Also, use headings (H1, H2, H3) to structure your content and make it easier to read.
8. Sitemaps & Indexing: Is Google Finding Your Pages? 🗺️
A sitemap helps Google crawl (scan) your website and index your pages properly.
How to check it:
Search for site:yourwebsite.co.uk on Google – does it show all your pages?
How to fix it:
✅ Submit your sitemap in Google Search Console
✅ Make sure you don’t have “noindex” tags blocking important pages
If Google can’t find your pages, they won’t rank – simple as that!
🔥 Get Your Free Website Audit Today!
SEO can feel overwhelming, but fixing small issues can make a huge difference. We offer free SEO audits to help you spot and fix problems fast! Contact is today 🙂
