Category

Technical SEO

Dive into the intricate world of Technical SEO with our comprehensive guide. Master the technical aspects of website optimisation, enhance user experience, and propel your online presence to new heights with expert insights and strategies.

Image File Size and SEO – How Big Should Website Images Actually Be?

For image file size SEO, aim for roughly 50150 KB for ordinary content photos and 150300 KB for a large hero image. These are working targets, not Google rules. Resize to the space the image occupies,
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Hands check resized website images on a workstation while preparing files for better SEO.
10
Oct

HTTP vs HTTPS – Does SSL Still Matter for SEO?

Yes, SSL still matters for SEO: HTTPS is a Google ranking signal and protects information sent between your website and its visitors. But it won't fix poor pages or guarantee leads. If you're searchin
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A small-business owner checks a secure enquiry page on a phone at the kitchen table.
03
Oct

Does WordPress Hosting Affect SEO Rankings?

Yes. WordPress hosting SEO problems can hurt your rankings when slow servers, repeated downtime or security issues make your site harder to use or crawl. Google does not reward a hosting brand. Better
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A data-centre building at night houses the servers that host websites, with its ventilation systems and service entrance visible.
02
Oct

WebP vs JPEG vs PNG – Which Image Format Is Best for SEO?

For most business websites, WebP is the best image format for SEO because it gives you smaller file sizes without wrecking image quality. Use JPEG for large photos when WebP is not practical, and PNG
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A dark web studio desk is covered with photo proofs, drives and export folders, reflecting the work of choosing image formats for SEO.
30
Sep

Contact Page SEO – The Small Page That Can Strengthen Local Search Signals

contact page seo matters because your contact page tells Google, and real customers, who you are, where you work and how people can reach you. It will not magically rank your whole site by itself, but
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A business owner and customer check contact details together at a reception counter in a small local office.
29
Sep

WordPress Categories and Tags – Are They Helping or Hurting Your SEO?

WordPress categories and tags SEO can help or hurt your site. Used properly, categories create order and help visitors find related content. Used badly, tags create piles of thin, nearduplicate archiv
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A kitchen table holds blog notes and a laptop while someone checks categories and tags for their WordPress site after hours.
28
Sep

What Is a Redirect Chain and Why Is It Bad for SEO?

A redirect chain is when one URL redirects to another URL, which then redirects again before the visitor reaches the final page. It is bad because it slows the journey, wastes crawl budget, weakens si
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Hands at a workstation cross out extra URL hops while lining up a direct redirect to the final page.
27
Sep

How to Prioritise SEO When Your Website Has Hundreds of Pages

Prioritise SEO by finding the pages most likely to bring leads or sales, then fixing the problems that stop those pages ranking. With hundreds of URLs, seo prioritisation is not about doing everything
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A cramped back office with file boxes, binders and a page inventory on the desk suggests a large website being sorted for SEO priorities.
26
Sep

Should You Delete Thin Content or Improve It?

For thin content SEO, you should usually improve pages that have rankings, traffic, backlinks or clear business value. Delete or noindex pages that serve no useful purpose, get no engagement and canno
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A marked-up service page sits on a dark desk beside a keyboard, showing thin content SEO being assessed for improvement or removal.
24
Sep

Why Ranking Number One Isn’t Always the Most Profitable SEO Goal

Ranking number one is not always the best SEO target because profit comes from the right visitors, not the biggest ego boost. Your SEO ranking goals should focus on enquiries, sales, margins and searc
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A business owner and SEO specialist review enquiry notes at a counter while deciding which leads are actually worth chasing.
23
Sep
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