Category

Technical SEO

Dive into the intricate world of Technical SEO with our comprehensive guide. Master the technical aspects of website optimisation, enhance user experience, and propel your online presence to new heights with expert insights and strategies.

Should I Have A Website As A Tradesman

Yes, as a tradesman, you should have a website if you want steady work from people who don’t already know you. It doesn’t need to be fancy, expensive, or full of marketing nonsense. It needs to prove
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Should I Have A Website As A Tradesman - Main Image
03
Jul

301 URL Redirect Mistakes That Wreck Rankings After a Redesign

301 redirects wreck rankings after a redesign when old pages aren't matched to their new homes properly. If Google, users, and backlinks hit dead ends, homepage dumps, redirect chains, or the wrong st
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301 URL Redirect Mistakes That Wreck Rankings After a Redesign - Main Image
30
Jun

Mobile SEO Fixes That Stop Google Ignoring Your Site

Google ignores mobile sites when it can’t crawl them properly, load them quickly, read the same content as desktop, or trust the page on a small screen. Fix mobile SEO by checking indexing, speed, lay
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Mobile SEO Fixes That Stop Google Ignoring Your Site - Main Image
27
Jun

SEO for Small Business: What to Fix First if Leads Have Dried Up

If leads have dried up, fix the basics before you spend another penny: tracking, contact routes, Google Business Profile visibility, indexing, rankings for your main service pages, and the pages’ abil
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SEO for Small Business: What to Fix First if Leads Have Dried Up - Main Image
25
Jun

SEO for Heating Engineers That Brings Boiler Install Leads

SEO for heating engineers brings boiler install leads when your site targets local installation searches, proves you are qualified, and makes it stupidly easy to call or request a quote. You do not ne
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SEO for Heating Engineers That Brings Boiler Install Leads - Main Image
24
Jun

I Tried Google Ads And Lost Money – What Went Wrong

You lost money on Google Ads because the ads were only one part of the job. If your targeting, keywords, landing page, tracking, offer, or followup were wrong, Google simply delivered paid traffic int
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I Tried Google Ads And Lost Money - What Went Wrong - Main Image
22
Jun

MyBuilder vs Checkatrade – Which Is Better

For most established tradesmen, Checkatrade is usually better for trust and steady visibility. MyBuilder is better if you want quick job leads and can handle competing hard on price. But neither shoul
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MyBuilder vs Checkatrade - Which Is Better - Main Image
20
Jun

What SEO Consultancy Services Should Actually Include

SEO consultancy services should include a proper diagnosis, a clear strategy, technical checks, keyword research, content and onpage guidance, local SEO where relevant, link and authority advice, trac
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What SEO Consultancy Services Should Actually Include - Main Image
18
Jun

Internal Linking Strategy: Why It Matters More Than Most People Think and How to Do It Properly

Internal linking is how you connect pages on your own website to each other. Done well, it helps Google understand which pages matter most, distributes authority across your site and keeps visitors mo
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Internal Linking Strategy: Why It Matters More Than Most People Think and How to Do It Properly - Main Image
16
Jun

GA4 for Small Businesses: What to Look At, What to Ignore and What It’s Actually Telling You

Google Analytics 4 replaced Universal Analytics in 2023 and most small business owners either never set it up properly or have no idea what they are looking at when they open it. This guide covers wha
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GA4 for Small Businesses: What to Look At, What to Ignore and What It's Actually Telling You - Main Image
15
Jun
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