I did the thing you’re not supposed to do. I crawled through my competitors’ websites like a raccoon in a bin at 2am. Tabs everywhere. Notes. Screenshots. Mild despair. And what I found was embarrassiRead More

You can’t “do SEO” with ChatGPT. You can talk about SEO with ChatGPT. You can plan SEO with ChatGPT. You can even get it to write 17 blog posts about “why your business needs SEO” please don’t. But “dRead More

You don’t have an SEO problem. You’ve got a being invisible problem. And Google doesn’t care how brilliant you are, how long you’ve been doing it, or how many mates say you’re “the best in Cheshire”.Read More

You don’t need more traffic. You need your website to stop acting like a shy bloke in the corner who could pull, but keeps saying “hello” and then immediately walks off. Because here’s the painful truRead More

£99 a month for SEO sounds like a bargain. It’s also how a lot of small businesses end up paying for absolutely nothing, month after month, while someone in a different time zone “builds authority” trRead More

If your “SEO report” looks like a horoscope, you’re not doing marketing. You’re funding someone’s new kitchen. And before you email me saying “SEO is complicated”, yeah, it is. That’s why you hired seRead More

SEO isn’t dead. Bad SEO is dead. And thank God for that. If you’re here because you’ve heard “SEO is finished because AI” or some bloke on LinkedIn told you “just run ads”, pull up a chair. We’re doinRead More

Some clients don’t need more SEO. They need a therapist, a time machine, and a refund button for every bad business decision they’ve made since 2009. We fired a client. Not because they were small. NoRead More

Most small business SEO advice falls into two unhelpful camps: “Just write loads of blogs” with no plan for leads “Do everything” which is impossible when you are running the business This 12week plRead More

AI search is no longer a novelty. Your customers are already asking ChatGPT and Gemini questions like “Who’s the best service near me?”, “How much does service cost?”, and “Which company can handle thRead More