EEAT matters for small businesses in Cheshire because Google and AI search needs proof you’re real, competent, and trusted, not just another “we’re the best in the area” website with stock photos andRead More

Your website can be “nice” and still be totally useless. I mean useless in the way that matters, phones not ringing, inbox dead, you sat there in Crewe refreshing your email like it owes you money. HeRead More

You only need an llms.txt file if you care about being understood and quoted by AI search tools ChatGPT, Gemini, Perplexity, etc. If you just want more calls from Google Maps next week, it’s not yourRead More

You don’t need a “better website”. You need leads. Because if Google stops sending you calls and enquiries, you’re not “having a quiet patch”. You’re slowly getting put out to pasture while some compeRead More

I did the thing you’re not supposed to do. I crawled through my competitors’ websites like a raccoon in a bin at 2am. Tabs everywhere. Notes. Screenshots. Mild despair. And what I found was embarrassiRead More

You can’t “do SEO” with ChatGPT. You can talk about SEO with ChatGPT. You can plan SEO with ChatGPT. You can even get it to write 17 blog posts about “why your business needs SEO” please don’t. But “dRead More

You don’t have an SEO problem. You’ve got a being invisible problem. And Google doesn’t care how brilliant you are, how long you’ve been doing it, or how many mates say you’re “the best in Cheshire”.Read More

Most small business SEO advice falls into two unhelpful camps: “Just write loads of blogs” with no plan for leads “Do everything” which is impossible when you are running the business This 12week plRead More

AI search is no longer a novelty. Your customers are already asking ChatGPT and Gemini questions like “Who’s the best service near me?”, “How much does service cost?”, and “Which company can handle thRead More

SEO automation gets talked about like it’s a magic button. Press it, watch the rankings roll in, job done. In reality, automation is just a way to do the boring, repeatable bits of SEO consistently, sRead More