Here’s What You CAN Do! 💰
Search Engine Optimisation (SEO) is essential for getting your business noticed online, but many people assume it requires a big budget. The good news? There are plenty of free ways to improve your website’s ranking without spending a penny.
Here are three simple but powerful SEO tactics you can start using today.
1. Optimise Your Titles for SEO 🚀
Your website’s page titles are one of the first things Google and potential customers see. A well-optimised title helps search engines understand your page and encourages people to click.
How to do it:
✅ Include relevant keywords naturally – e.g., Plumber in Cheshire | 24/7 Emergency Callouts
✅ Keep it clear and to the point – avoid stuffing too many keywords
✅ Use separators like pipes (|) or dashes (-) to make titles easier to read
Example:
❌ Best plumbing services, Cheshire, local plumber, emergency repairs (Too cluttered!)
✅ Emergency Plumber in Cheshire | 24/7 Callouts & Repairs (Clear & effective!)
Each page of your website should have a unique, well-structured title to improve its chances of ranking on Google.
2. Claim & Update Your Google Business Profile 📍
If your business serves a local area, having a Google Business Profile (GBP) is a must. It helps your business appear in local searches and Google Maps, making it easier for potential customers to find you.
How to do it:
✅ Claim your profile at Google Business Profile (if you haven’t already)
✅ Add accurate information – business name, address, phone number, and website
✅ Upload high-quality photos of your business, products, or services
✅ Encourage customer reviews – Google favours businesses with good ratings
✅ Post updates – share offers, news, or helpful tips to keep your profile active
A well-maintained profile makes your business look trustworthy and increases your chances of appearing in local search results.
3. Write a Useful Blog ✍️
Google loves fresh, informative content. A blog is a great way to answer common questions your customers have while improving your website’s SEO.
How to do it:
✅ Answer real questions your customers ask (e.g., “How do I unclog a sink?” for a plumber)
✅ Use relevant keywords naturally – don’t overdo it
✅ Make it easy to read – use short paragraphs, bullet points, and headings
✅ Include internal links – direct readers to other useful pages on your site
Example Topics:
- For a café: “The Best Coffee Beans for Home Brewing ☕”
- For a fitness trainer: “5 Quick Exercises You Can Do at Home 💪”
- For an online shop: “How to Choose the Perfect Gift for Any Occasion 🎁”
Regular blogging keeps your website active, attracts visitors, and builds trust with potential customers.
Final Thoughts
SEO doesn’t have to be expensive! By optimising your page titles, keeping your Google Business Profile updated, and writing helpful blog posts, you can boost your online presence without spending a fortune.
Need more SEO tips? Follow us at www.seobridge.co.uk for expert advice! 🚀
