Anchor text is the clickable wording in a link. If you typed “anchor text what is” into Google, that’s the answer: it’s the bit people click and the bit search engines use to understand what the linkeRead More
An SEO moat is built by creating useful search assets your competitors can’t nick overnight: proof, local depth, technical reliability, reviews, expert content, clean structure and links earned from rRead More
Link building SEO works when links are earned from relevant, real websites that make sense for your business, not bought in bulk from some dodgy spreadsheet. The point is to prove to Google that otherRead More
You do not need a PR agency or thousands of pounds to build links that help your SEO. You need relevance, patience and a willingness to do things most competitors cannot be bothered to do. Backlinks aRead More
A good backlink comes from a real, relevant website that Google already trusts. A bad one comes from a site that exists purely to sell links. The difference matters because bad links can actively damaRead More
A backlink is a link from another website to yours. It still matters in 2026 because Google, AI search tools and real customers use links as trust signals. A good backlink says, “this business is wortRead More
You can safely automate repetitive SEO jobs in 2026, like reporting, monitoring, keyword sorting, content briefs, internal link suggestions and basic technical checks. You should not automate strategyRead More
If your Google Business Profile is suspended, stop fiddling with it, work out what Google thinks is wrong, then submit a proper reinstatement request with proof, because random edits usually make it wRead More
We turn down clients because saying “yes” to everyone is how SEO agencies end up doing sht work for everybody. This post is for business owners who are shopping for a boutique SEO agency UK, or who’veRead More
SEO isn’t mysterious. It’s just annoyingly… earned. If someone told you they could “do a bit of SEO” and you’d be top of Google by Friday, they’re either lying, clueless, or selling you the digital eqRead More
