You’re not “saving money” by skipping SEO. You’re paying for it with silence. No calls. No forms. No “Can you pop round and quote?” messages. And if you’re sat there thinking, “Yeah but I can’t justifRead More
You only need an llms.txt file if you care about being understood and quoted by AI search tools ChatGPT, Gemini, Perplexity, etc. If you just want more calls from Google Maps next week, it’s not yourRead More
If your competitor’s “fully booked” again, and you’re sat at your desk refreshing your inbox like it owes you money, it’s probably not because they’re better. It’s because Google likes them more thanRead More
You don’t need a “better website”. You need leads. Because if Google stops sending you calls and enquiries, you’re not “having a quiet patch”. You’re slowly getting put out to pasture while some compeRead More
SEO isn’t mysterious. It’s just annoyingly… earned. If someone told you they could “do a bit of SEO” and you’d be top of Google by Friday, they’re either lying, clueless, or selling you the digital eqRead More
I did the thing you’re not supposed to do. I crawled through my competitors’ websites like a raccoon in a bin at 2am. Tabs everywhere. Notes. Screenshots. Mild despair. And what I found was embarrassiRead More
You can’t “do SEO” with ChatGPT. You can talk about SEO with ChatGPT. You can plan SEO with ChatGPT. You can even get it to write 17 blog posts about “why your business needs SEO” please don’t. But “dRead More
You don’t have an SEO problem. You’ve got a being invisible problem. And Google doesn’t care how brilliant you are, how long you’ve been doing it, or how many mates say you’re “the best in Cheshire”.Read More
If your “SEO report” looks like a horoscope, you’re not doing marketing. You’re funding someone’s new kitchen. And before you email me saying “SEO is complicated”, yeah, it is. That’s why you hired seRead More
SEO isn’t dead. Bad SEO is dead. And thank God for that. If you’re here because you’ve heard “SEO is finished because AI” or some bloke on LinkedIn told you “just run ads”, pull up a chair. We’re doinRead More
