Google Analytics 4 replaced Universal Analytics in 2023 and most small business owners either never set it up properly or have no idea what they are looking at when they open it. This guide covers whaRead More
Professional services firms are often awful at SEO, which is exactly why they’re well placed to benefit. A pageone solicitor for “employment solicitor Chester” doesn’t need hundreds of clients, just tRead More
You do not need a PR agency or thousands of pounds to build links that help your SEO. You need relevance, patience and a willingness to do things most competitors cannot be bothered to do. Backlinks aRead More
For most small businesses, hiring an SEO agency is the better first move unless you already have enough work to justify a skilled fulltime SEO hire. Inhouse SEO makes sense when SEO is central to yourRead More
Trustpilot can help your SEO, but mostly indirectly. It is not a magic ranking button, and adding a badge will not suddenly shove you above competitors. Where it does help is trust, branded search resRead More
Yes, social media can help local businesses get more customers, but not because a random Facebook post magically makes Google love you. It works when it builds trust, keeps you visible, sends people tRead More
Keyword research is figuring out what your customers actually type into Google, then making sure your website uses those phrases in the right places. It doesn’t require expensive tools or an SEO degreRead More
You measure SEO results by tracking organic traffic, keyword rankings, impressions, clicks and, most importantly, whether any of it turns into enquiries or sales. If the numbers don’t show more of theRead More
If your website gets traffic but no leads, you’ve got one or more of these problems: you’re attracting the wrong people, your pages don’t make it obvious what to do next, or something’s broken trust,Read More
If you need leads this week, use Google Ads. If you need leads next month and still want them next year without paying for every single click, invest in SEO. For most small UK businesses, the smart anRead More
