You only need an llms.txt file if you care about being understood and quoted by AI search tools ChatGPT, Gemini, Perplexity, etc. If you just want more calls from Google Maps next week, it’s not yourRead More

If your competitor’s “fully booked” again, and you’re sat at your desk refreshing your inbox like it owes you money, it’s probably not because they’re better. It’s because Google likes them more thanRead More

You don’t need a “better website”. You need leads. Because if Google stops sending you calls and enquiries, you’re not “having a quiet patch”. You’re slowly getting put out to pasture while some compeRead More

SEO isn’t mysterious. It’s just annoyingly… earned. If someone told you they could “do a bit of SEO” and you’d be top of Google by Friday, they’re either lying, clueless, or selling you the digital eqRead More

I did the thing you’re not supposed to do. I crawled through my competitors’ websites like a raccoon in a bin at 2am. Tabs everywhere. Notes. Screenshots. Mild despair. And what I found was embarrassiRead More

You can’t “do SEO” with ChatGPT. You can talk about SEO with ChatGPT. You can plan SEO with ChatGPT. You can even get it to write 17 blog posts about “why your business needs SEO” please don’t. But “dRead More

You don’t have an SEO problem. You’ve got a being invisible problem. And Google doesn’t care how brilliant you are, how long you’ve been doing it, or how many mates say you’re “the best in Cheshire”.Read More

You don’t need more traffic. You need your website to stop acting like a shy bloke in the corner who could pull, but keeps saying “hello” and then immediately walks off. Because here’s the painful truRead More

£99 a month for SEO sounds like a bargain. It’s also how a lot of small businesses end up paying for absolutely nothing, month after month, while someone in a different time zone “builds authority” trRead More

If your “SEO report” looks like a horoscope, you’re not doing marketing. You’re funding someone’s new kitchen. And before you email me saying “SEO is complicated”, yeah, it is. That’s why you hired seRead More