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03
Feb

Case Study: Increasing Online Presence for a Local Business in Nantwich, Cheshire

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Client Background

Our client, a local home décor and interior design business in Nantwich, Cheshire, came to us seeking help with their online visibility. They offer bespoke interior design services, high-quality furnishings, and personalised consultations. While their in-store reputation was excellent, their digital footprint wasn’t generating the leads they needed to grow.

Challenges

  1. Low Online Visibility: The business was not appearing on the first page of search results for local keywords like “interior designers Nantwich” or “bespoke home décor Cheshire.”
  2. Outdated Website: Their website lacked modern design, was slow to load, and wasn’t mobile-friendly.
  3. Lack of Local Digital Engagement: The business had no consistent digital marketing strategy and minimal local search optimisation, which limited their ability to attract online traffic.
Nantwich SEO for Interior Design Company

Our Approach

At SEO Bridge, we crafted a tailored SEO and digital marketing strategy to address these challenges:

  1. Website Optimisation:

    • Redesigned their website to ensure it was mobile-friendly and user-focused.
    • Improved loading speeds with optimised images and cleaner coding.
    • Added clear calls-to-action to encourage inquiries and bookings.

  2. Keyword Research & Integration:

    • Conducted in-depth keyword research to identify phrases potential customers were using, such as “luxury interiors Nantwich” and “custom furniture Cheshire.”
    • Updated the website’s meta titles, descriptions, and on-page content to include these keywords.

  3. Local SEO Focus:

    • Claimed and optimised their Google Business Profile, including photos, service descriptions, and customer reviews.
    • Built local citations and backlinks from Cheshire-specific directories and reputable websites.
    • Added schema markup to help search engines better understand their business location and services.

  4. Content Marketing Strategy:

    • Created engaging blog posts on topics like “Top Interior Design Trends in Cheshire” and “How to Make Small Spaces Feel Bigger.”
    • Published posts regularly to drive traffic and establish their authority in the industry.

  5. Review Management & Social Proof:

    • Encouraged happy customers to leave Google reviews, boosting their online credibility.
    • Highlighted testimonials and before-and-after images of completed projects on the website.
SEO Increase Rankings in Cheshire

Results

Within six months, the business saw significant improvements:

  • Search Engine Rankings: They ranked in the top three results for several key local phrases, including “bespoke interior designers Nantwich.”
  • Increased Website Traffic: Organic traffic grew by 125%, with a noticeable spike in mobile users.
  • Boosted Enquiries: Monthly inquiries doubled, with a significant portion coming directly from local search results.
  • Enhanced Customer Engagement: Their Google Business Profile views and interactions increased by over 200%.

Conclusion

By partnering with SEO Bridge, this local business in Nantwich transformed its online presence, reaching new customers and growing its reputation beyond word-of-mouth. Our tailored approach ensured long-term results, helping the business thrive in an increasingly digital marketplace.

Would you like to improve your SEO in Nantwich? Contact SEO Bridge today to see how we can help!

Photo by Pawel Czerwinski on Unsplash

About the author

When not working on SEO, Matt is a keen songwriter and musician who plays guitar, bass, drums and sings… and can even be found on Spotify. He also loves to travel, collect vinyl and watching '80s movies.