If your competitors are above you on Google, there is a reason. We find it. Then we build a clear, prioritised plan to close the gap — term by term, page by page.
SEO competitor analysis is the process of systematically examining what your highest-ranking competitors are doing — their keywords, content, backlinks and technical setup — to understand why they outrank you and what it would take to overtake them.
Rather than guessing what might improve your rankings, competitor analysis gives you a data-backed roadmap. You know exactly which gaps to close, which keywords to target and which links to build. It removes the guesswork and dramatically increases the efficiency of every other SEO activity.
A thorough competitive intelligence process that gives you a clear picture of the SEO landscape in your market.
We identify your true SEO competitors — the sites ranking for your target keywords — which are often different from your business competitors.
We find every keyword your competitors rank for that you do not — revealing the specific opportunities you are currently missing.
We identify the content topics and page types your competitors have that are driving their rankings — giving you a clear content creation roadmap.
We compare your link profile against competitors to identify the types of links and domains you need to build authority in your market.
We assess how your site’s technical performance compares to competitors — identifying areas where technical improvements would give you an edge.
We compile all findings into a prioritised action plan — focusing first on the highest-impact opportunities with the clearest path to improvement.
We identify the full competitive landscape for your target keywords — understanding who is ranking, how strongly and why.
We conduct a thorough analysis of your top 3 to 5 competitors across keywords, content, backlinks and technical factors.
We map every gap between your site and your competitors — keyword gaps, content gaps, authority gaps — and quantify the opportunity each one represents.
We turn the analysis into a clear, prioritised action plan integrated directly into your ongoing SEO campaign.
Instead of trying things and hoping, you know exactly what works in your market because you can see it working for your competitors.
Competitor analysis consistently reveals low-hanging fruit — terms and content opportunities you can target quickly for fast ranking improvements.
The insights from competitor analysis shape your keyword strategy, content plan and link building priorities throughout the campaign.
How often is competitor analysis done?
We conduct a full competitor analysis at the start of every campaign and revisit it quarterly — or when a competitor makes a significant move.
Who are my SEO competitors?
Your SEO competitors are the sites ranking for your target keywords — which may be very different from your commercial competitors.
Which package includes this?
Competitor analysis is included in our Growth and Premium packages. See our packages page .
Can I see the analysis?
Yes. We share the full competitor analysis with you and walk you through the findings and priorities.
Get a free competitive analysis and we will show you exactly who is above you on Google, why they are there and what it would take to overtake them.
