Keyword research is not dead. But if your entire SEO strategy is built around a spreadsheet of search terms, you are working with a map that was accurate in 2015. Google has spent the better part of a decade moving away from matching strings of text and towards understanding meaning, context and entities. The gap...Read More

Estate agents can compete without a Rightmove budget by ignoring portalstyle searches and owning local seller, landlord and valuation searches instead. You need strong local pages, a properly optimiseRead More