A slow website loses customers before they even read a word. Check your real Google speed score in seconds — and find out exactly what is slowing you down.
Since 2021, Google has used Core Web Vitals — real speed and experience metrics — as a direct ranking signal. A slow site does not just frustrate visitors. It actively loses rankings to faster competitors.
Google measures how fast your pages load for real users and uses this data as part of its ranking algorithm. A slow site is at a direct disadvantage against faster competitors targeting the same keywords.
Research consistently shows that over half of mobile users abandon a page that takes more than 3 seconds to load. Every second of delay costs you enquiries — people leave before they ever see your offer.
Google uses mobile-first indexing — meaning it primarily uses the mobile version of your site for ranking decisions. A site that feels fast on desktop but slow on mobile is still a slow site in Google's eyes.
A faster site does not just rank better — it converts better. Studies show that even a one-second improvement in load time can increase conversions by up to 7%. Speed is not just a technical issue, it is a business issue.
Unlike some ranking factors, speed is entirely measurable and fixable. Google publishes exactly what it measures and what good scores look like. You do not need to guess — you just need to fix what the data shows.
The majority of slow websites have the same core issues — unoptimised images, too many plugins, slow hosting, render-blocking scripts. These are all fixable with the right technical SEO work.
Google scores your site from 0 to 100. Here is what each range means for your rankings and your visitors.
Your site is significantly slow. Visitors are leaving before the page loads and Google is actively ranking you lower because of it. This needs urgent attention.
Your site has noticeable speed issues that are costing you rankings and enquiries. There are clear improvements to be made that would produce a meaningful difference.
Your site performs well. There may be some fine-tuning available but you are not losing significant rankings or visitors to speed issues at this level.
Your site is fast. Google will reward this and visitors will have a smooth experience. Focus your SEO efforts on content and links rather than technical speed.
Our Technical SEO service addresses every speed and Core Web Vitals issue holding your site back from the rankings it deserves.
