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How Good Is Your Google Business Profile?

Your Google Business Profile is the single most important factor for appearing in local map pack results. Answer 15 quick questions and find out exactly how yours scores — and what to fix first.

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Why GBP matters

Your Google Business Profile Drives Local Rankings

It is the map pack ranking factor

Google uses your Business Profile as the primary signal for local map pack rankings. An incomplete or poorly optimised profile is one of the most common reasons businesses do not appear in the top three local results.

Most profiles are only half complete

The majority of small business Google Business Profiles are missing key elements — wrong categories, thin descriptions, no photos, no Q and A, no posts. Each missing element is a missed ranking opportunity.

Reviews are a direct ranking signal

The number of reviews, the average rating and how recently reviews were left all directly influence your map pack position. A consistent review generation strategy is one of the highest-return local SEO activities.

Want a Professional GBP Optimisation?

Our Local SEO service includes a complete Google Business Profile audit and optimisation as standard — from £250/month with no long-term contracts.