At SEO Bridge, we’ve seen how AI search tools are reshaping the way people find information online. Traditional SEO (search engine optimisation) is still important — but new methods like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are becoming just as vital.
If you want your business to show up not just on Google, but also in AI-powered search results from ChatGPT, Perplexity, or Google’s own AI Overviews, then AEO and GEO are the way forward.
What is Answer Engine Optimisation (AEO)?
AEO is about making your website’s content easy for AI and voice assistants to read and use as direct answers.
Think of Alexa, Siri, or Google Assistant. When someone asks, “What’s the best Italian restaurant near me?”, the device reads out one clear answer. If your content is written and structured the right way, that answer could come from you.
Practical Ways to Add AEO to Your Website
- FAQs: Add a Frequently Asked Questions section with short, clear answers.
- Structured Content: Break content into headings, bullet points, and step-by-step guides.
- Schema Markup: Use structured data (code added to your website) so AI tools know exactly what your page is about.
- Conversational Content: Write in the same style people ask questions — natural and simple.
What is Generative Engine Optimisation (GEO)?
GEO is about making your website more attractive to AI models that generate longer, detailed answers. Tools like ChatGPT or Google’s AI Overview will often “pull together” content from several sources.
If your content is clear, well-structured, and trustworthy, it’s more likely to be used (and even cited) by these tools.
Practical Ways to Add GEO to Your Website
- Use Lists and Tables: AI loves data presented clearly, like price comparisons or feature lists.
- Strong Summaries: Start pages with short summaries that give the key answer quickly.
- Authority Content: Write blogs and guides that show expertise — AI prefers referencing well-explained, reliable sources.
- Optimised Metadata: Titles, descriptions, and alt text help AI models understand your content.
How SEO Bridge Uses AEO and GEO for You
At SEO Bridge, we bring together traditional SEO with AEO and GEO to future-proof your website. Here’s how:
- We audit your site and add structured data where it’s missing.
- We create FAQ-rich pages so AI can pull your content into quick answers.
- We rewrite blogs and landing pages with summaries, lists, and tables that AI tools love.
- We track how your content shows up in AI-powered search and adjust as things evolve.
The Bottom Line
SEO is no longer just about keywords and Google rankings. With AEO and GEO, you can make sure your business is visible in AI-driven search too.
At SEO Bridge, we make it simple. We’ll take care of the technical details, write in plain language, and help your website shine where it matters most.
👉 Want to prepare your website for the future of search? Let’s chat at www.seobridge.co.uk.
