The right keywords make every other part of SEO more effective. We identify the exact terms your ideal customers use when they are ready to buy — and build your entire strategy around generating real enquiries, not just traffic.
Keyword research is the process of identifying exactly what searches your ideal customers are making — and understanding the intent behind each one. Done properly, it tells you which terms are worth targeting, which are too competitive, and which will actually generate enquiries rather than just traffic.
Too many businesses target keywords that sound right but never convert. We focus on search intent — the difference between someone researching and someone ready to buy — and build strategies around the terms that drive real business outcomes.
A thorough, commercially focused keyword research process that forms the foundation of every campaign we run.
We assess monthly search volumes for every relevant term to ensure we are targeting keywords with genuine demand and real customer intent behind them.
We analyse exactly which keywords your competitors are ranking for that you are not — revealing the opportunities most likely to generate quick wins.
We categorise every keyword by search intent — informational, commercial, transactional — to ensure we match the right content to the right stage of the customer journey.
We identify where to focus locally versus nationally, based on your business model, service area and where the best search opportunities exist.
We find the specific, lower-competition search terms that convert at a much higher rate than broad terms — often ignored by competitors.
Every target keyword is mapped to a specific page on your site, creating a clear content structure that Google can understand and rank.
We start by understanding your business, your customers and what outcomes you are trying to achieve — to ensure the keyword strategy is aligned with real business goals.
We build a comprehensive list of seed keywords covering every service, product and topic relevant to your business and your customers.
We analyse search volumes, competition levels and click-through rates for every term — filtering down to the keywords most likely to generate enquiries.
We map keywords by intent and prioritise them based on opportunity, competition and how quickly we can expect to see results.
You receive a clear keyword strategy document — and we implement it directly into your SEO campaign.
Targeting the wrong keywords wastes months of work. Getting this right at the start determines the success of everything that follows.
The best keywords are often not the obvious ones. We find the high-intent, lower-competition terms your competitors have missed.
Keyword research informs your content, your pages, your links and your reporting. It is the strategic foundation the whole campaign is built on.
Is keyword research a one-off?
No. Search behaviour evolves, so we revisit and update keyword strategy regularly as part of ongoing campaigns — especially after Google updates.
What tools do you use?
We use a combination of professional SEO tools including Ahrefs, Semrush and Google Search Console data to build comprehensive keyword strategies.
How many keywords should I target?
Quality over quantity. We focus on a targeted set of high-intent terms rather than spreading effort too thinly across hundreds of low-value keywords.
Is this included in my package?
Yes. Keyword research is included in all packages. See our packages page for full details.
Get a free keyword analysis for your business and we will show you exactly which search terms are worth targeting and which to avoid.
