The 10 Most Commonly Overlooked SEO Issues

In the expansive realm of digital marketing, achieving and maintaining a prominent online presence requires more than just staying on top of the latest trends. At SEO Bridge, a leading Cheshire-based SEO company, we recognise that addressing frequently overlooked SEO issues is paramount for sustained success. In this comprehensive guide, we’ll delve into the top 10 often-neglected aspects that might be hindering your website’s performance.

  1. Mobile Optimisation
    In an era where mobile devices dominate online traffic, it’s crucial to ensure your website is not just mobile-friendly but fully optimised for different devices. Consider implementing responsive design and test your site’s mobile performance using tools like Google’s Mobile-Friendly Test.
  2. Page Speed
    User attention spans are shrinking, and a slow-loading website can lead to high bounce rates. Conduct regular speed audits using tools like Google PageSpeed Insights, optimise images, leverage browser caching, and compress large files to enhance your site’s loading speed.
  3. Broken Links
    Broken links can frustrate users and harm your site’s credibility. Regularly perform link audits with tools like Screaming Frog or Google Search Console to identify and fix broken links, ensuring a seamless user experience.
  4. Image Optimisation
    Unoptimised images not only slow down your site but also impact user experience. Compress images without compromising quality and use descriptive alt text to enhance both speed and accessibility for search engines and users.
  5. Duplicate Content
    Search engines penalise duplicate content, leading to lower rankings. Regularly conduct content audits and use canonical tags to indicate the preferred version of a page, mitigating the risk of SEO pitfalls associated with duplicate content.
  6. SSL Certificate
    Website security is paramount, and an SSL certificate is a fundamental aspect. Beyond securing user data, it positively influences search engine rankings. Ensure your website has a valid SSL certificate to build trust with users and meet search engine requirements.
  7. Metadata Neglect
    Crafting compelling meta titles and descriptions is an art that influences click-through rates. Avoid generic titles, incorporate target keywords naturally, and entice users with engaging descriptions that accurately represent your content.
  8. XML Sitemap Issues
    An organised XML sitemap aids search engines in efficiently crawling and indexing your site. Regularly update and review your XML sitemap, ensuring it’s free from errors and includes all relevant pages for optimal SEO performance.
  9. Social Media Integration
    Social signals play a role in SEO. Integrate social media effectively by sharing your content, engaging with your audience, and utilising social meta tags to enhance your site’s visibility and reach.
  10. Local SEO Optimisation
    For businesses targeting local audiences, overlooking local SEO can be detrimental. Ensure your business information is consistent across online directories, optimise your Google My Business profile, and encourage positive local reviews to boost local search visibility.

Addressing these often-overlooked SEO issues is paramount for a robust online presence. SEO Bridge specialises in tailored SEO solutions, ensuring your website not only meets but exceeds industry standards. Don’t let these overlooked issues hinder your online success – partner with SEO Bridge to bridge the gap and elevate your SEO strategy to new heights.

About the author

When not working on SEO, Matt is a keen songwriter and musician who plays guitar, bass, drums and sings… and can even be found on Spotify. He also loves to travel, collect vinyl and watch good quality TV (ala Breaking Bad).