Paid ads generate sales but stop the moment the budget runs out. SEO builds rankings your ecommerce store owns permanently – driving organic sales that grow month on month without a rising cost per acquisition.
Most ecommerce businesses rely heavily on paid advertising – Google Shopping, Meta ads, PPC. These channels work, but costs keep rising and profitability shrinks. Every sale from paid traffic has a cost attached. Every sale from organic search is essentially free once your rankings are established.
We build the technical foundations, content strategy and link profile that help ecommerce stores rank organically for the searches their customers are making – turning Google into a consistent, scalable source of sales that gets more efficient over time, not less.
Many ecommerce searches include a location or delivery preference. We make sure your store appears for the right searches in the right places.
ChatGPT and Google AI Overviews are increasingly the first place people look for product recommendations. Structured content makes you more likely to be cited.
Most stores in your sector are not investing in SEO properly. Getting started now means building an advantage that compounds over time.
Every service below is tailored to the specific search behaviour of your ideal customers – not a generic template.
Product pages are the highest-value pages on any ecommerce site. We optimise titles, descriptions, schema markup, images and internal linking to maximise organic visibility for every product.
Category pages rank for the broad, high-volume searches that drive the most traffic. We optimise category structure, content and internal linking to make your category pages powerful organic landing pages.
Crawl efficiency, duplicate content, pagination, site speed and structured data – the technical foundations that make or break ecommerce SEO performance at scale.
Product reviews, industry publications, gift guides and blogger outreach – building the relevant, authoritative backlinks that improve your domain authority and the rankings of your entire store.
Informational content that attracts shoppers at the research stage – “best [category] for [use case]”, “[product] buying guide” – building trust and driving qualified traffic to your product pages.
Proper ecommerce tracking in GA4 and Search Console – organic revenue, conversion rates by channel, ranking performance – so you can see exactly what SEO is contributing to your bottom line.
No jargon, no mystery. Here is exactly how we build your search visibility.
We review your store architecture, current rankings, technical issues, competitor gap analysis and the highest-value keyword opportunities for your specific product range.
We identify which product and category pages have the greatest ranking potential and build a phased optimisation plan starting with the highest-value opportunities.
Technical fixes, product and category optimisation, buying guide content and link building. A comprehensive ecommerce SEO strategy executed systematically.
Organic revenue, ranking movements, traffic by page type and what is planned next – clear ecommerce-focused reporting in plain English every month.
I talk to you first, understand your store and your market, then tell you what I’d do and what it would cost. Monthly rolling – no lock-ins.
Ecommerce SEO isn’t one-size-fits-all. A 50-product WooCommerce store needs a different approach from a 5,000-product Shopify catalogue competing nationally. The scope of work – and what it costs – depends on your store, your market and your goals.
I’ll review your store before we speak. Then we’ll talk through what I found, what I’d recommend and what it would cost. No pitch, no pressure – and if it doesn’t make sense, you’ve still had a useful conversation for free.
Want the full detail on how pricing works? View the full pricing page →
Ecommerce SEO involves product page optimisation, category architecture, structured data for products, managing duplicate content across variants and handling large-scale technical challenges that do not apply to service businesses. We have specific experience with the technical and content challenges that ecommerce stores face.
We work with WooCommerce, Shopify, Magento, BigCommerce and custom ecommerce builds. The SEO principles are the same across platforms but the technical implementation differs – we are experienced with all the major platforms.
Technical improvements can improve crawl coverage and rankings within weeks. Product and category page optimisation typically shows results within 2 to 3 months. Broad domain authority improvements take longer but have the most compounding value over time.
Yes. Paid advertising provides immediate results while SEO builds long-term organic value. The goal is to gradually shift your sales mix towards organic – reducing cost per acquisition over time while maintaining total sales volume. We help build the organic side of that equation.
Carefully, with a priority-first approach. We start with your highest-value and highest-traffic potential pages and expand from there. We also implement technical structures – proper canonicalisation, crawl prioritisation, internal linking – that help search engines efficiently index large catalogues.
Monthly retainers start from £795 with no setup fees or contracts. The final price depends on your store size, your market and what the work actually involves – which is why we have a conversation first. For ecommerce stores where organic traffic directly translates to revenue, the ROI is measurable and typically strong.
Get in touch and we’ll give you a free, honest review of where your store currently stands – no obligation.
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