ChatGPT, Google AI Overviews, Perplexity, Copilot — millions of people are now getting business recommendations directly from AI. Is yours one of them?
For years, getting found online meant ranking on page one of Google. That’s still important — but it’s no longer the whole picture.
More and more people are now typing questions into ChatGPT, asking Google’s AI Overview for recommendations, or using tools like Perplexity to research purchases. These AI tools don’t show a list of links — they give a direct answer, and they recommend specific businesses by name.
If your business isn’t set up to be recommended by AI, you’re invisible to a rapidly growing part of your potential customer base.
Technical term: Answer Engine Optimisation
When someone asks ChatGPT or Google’s AI a question, the AI pulls its answer from content it trusts across the web. AEO is the process of making your website the kind of source these AI tools trust and cite — so when someone asks for a recommendation in your field, your name comes up.
Technical term: Generative Engine Optimisation
Generative AI tools like Google’s AI Overviews create summaries and recommendations on the fly. GEO is about structuring your content, reputation and online presence so that when these tools generate a response about your industry or area, they include your business — not just your competitors.
We combine traditional SEO with the newer disciplines of AEO and GEO — so your business shows up wherever your customers are searching, whether that’s Google, ChatGPT or anything that comes next.
We optimise your content so AI tools trust and cite your website when answering questions in your field.
We structure your online presence so AI-generated summaries and overviews include your business by name.
AI search and traditional Google rankings work best together. We cover both so you’re not missing any customers.
AI search is growing fast. The good news is that most small UK businesses haven’t started optimising for it yet — which means the opportunity to get ahead is still wide open.
Google AI Overviews, ChatGPT search, Perplexity and Microsoft Copilot are all actively recommending businesses to users right now — not in the future.
Just like being early to Google in 2005 built rankings that lasted years, being early to AI search optimisation now builds a position that’s hard to shift later.
You don’t have to choose between Google and AI search. We build strategies that cover both — so you’re not missing out on either audience.
A clear, methodical process — no black boxes, no mystery. Just honest work that builds your visibility across both traditional and AI-driven search.
We check how your business currently appears (or doesn’t) in AI search tools, and identify the gaps between where you are and where you should be.
We map out the questions your customers ask AI tools, identify which ones you should be answering, and build a content plan that positions you as the trusted answer.
Schema markup, structured content, authority building, entity optimisation — we handle the technical and creative work that makes AI tools trust and cite your business.
We track your appearances in AI-generated results alongside your Google rankings, and report on both every month in plain English.
Read our guide: “The New SEO: How to Get Your Small Business Recommended by AI”
Yes — and the good news is they reinforce each other. A strong Google presence helps AI tools trust your website. We always recommend covering both, which is why our combined SEO + AI package is our most popular option.
It’s still an emerging area of measurement, but we track brand mentions, referral traffic from AI tools, and appearances in Google AI Overviews as part of your monthly report. We’ll always be transparent about what we can and can’t measure.
If your customers search online for what you offer, then yes. The businesses that establish themselves in AI search now will have a significant advantage over those who wait — and the cost of acting early is far lower than playing catch-up later.
Traditional SEO gets you ranking on a list of links. AEO and GEO get you recommended directly in an AI-generated answer or summary. Both matter — but they require different techniques, and most SEO agencies only do one of them.
Faster than you might expect in some cases — AI tools update their knowledge more frequently than Google’s index. That said, building genuine authority takes time. We’d typically expect to see early results within 2–4 months.
Primarily Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot — the tools with the largest user bases right now. We monitor the landscape continuously and adapt as new tools gain traction.
We’ll check how you currently appear across AI search tools and tell you exactly what needs to change.
We’ll get back to you within 24 hours. No spam, no hard sell — ever.