Most ecommerce SEO problems are not complicated: thin product pages, duplicate content from filters, unoptimised category pages, and site structures that make Google work too hard. Fix those and you’rRead More

Google does not crawl every page on your website every time it visits. It has a limited crawl budget, the time and resource it will spend on your site. Waste it on junk pages and your important pagesRead More

Most restaurants rely on TripAdvisor and word of mouth and ignore Google almost entirely. That is a mistake, because ‘restaurants near me’ and ‘best cuisine in town’ searches happen thousands of timesRead More

You do not need a PR agency or thousands of pounds to build links that help your SEO. You need relevance, patience and a willingness to do things most competitors cannot be bothered to do. Backlinks aRead More

A redirect tells Google and visitors that a page has moved. Get it right and your rankings transfer safely. Get it wrong and you can lose years of SEO progress overnight, usually during a website redeRead More

Your Google Business Profile is often the first thing a local customer sees before they ever visit your website. If it’s incomplete, inaccurate or ignored, you’re handing enquiries to your competitorsRead More

If your Google Business Profile is suspended, stop editing it and don’t create a new one. First, take screenshots, identify the suspension type, check your business name, address and categories againsRead More

A topic cluster is a group of related pages on your website that cover one subject in depth: a main pillar page plus supporting posts on specific subtopics. Google uses those relationships to understaRead More

Trustpilot can help your SEO, but mostly indirectly. It is not a magic ranking button, and adding a badge will not suddenly shove you above competitors. Where it does help is trust, branded search resRead More

Keyword cannibalisation is when two or more pages on your website compete for the same search intent, making it harder for Google to know which page to rank. You avoid it by giving each important keywRead More