You do not need a PR agency or thousands of pounds to build links that help your SEO. You need relevance, patience and a willingness to do things most competitors cannot be bothered to do. Backlinks aRead More

A redirect tells Google and visitors that a page has moved. Get it right and your rankings transfer safely. Get it wrong and you can lose years of SEO progress overnight, usually during a website redeRead More

Your Google Business Profile is often the first thing a local customer sees before they ever visit your website. If it’s incomplete, inaccurate or ignored, you’re handing enquiries to your competitorsRead More

If your Google Business Profile is suspended, stop editing it and don’t create a new one. First, take screenshots, identify the suspension type, check your business name, address and categories againsRead More

A topic cluster is a group of related pages on your website that cover one subject in depth: a main pillar page plus supporting posts on specific subtopics. Google uses those relationships to understaRead More

Trustpilot can help your SEO, but mostly indirectly. It is not a magic ranking button, and adding a badge will not suddenly shove you above competitors. Where it does help is trust, branded search resRead More

Keyword cannibalisation is when two or more pages on your website compete for the same search intent, making it harder for Google to know which page to rank. You avoid it by giving each important keywRead More

Core Web Vitals are Google’s three main user experience measurements: how quickly your main content loads, how fast the page responds when someone taps or clicks, and whether the layout jumps around wRead More

Reply to Google reviews like a normal person: thank them, mention one specific detail, answer the issue if there is one, and avoid copypaste nonsense. The best replies are short, calm and useful. To rRead More

Keyword research is figuring out what your customers actually type into Google, then making sure your website uses those phrases in the right places. It doesn’t require expensive tools or an SEO degreRead More