£99 a month for SEO sounds like a bargain. It’s also how a lot of small businesses end up paying for absolutely nothing, month after month, while someone in a different time zone “builds authority” trRead More

If your “SEO report” looks like a horoscope, you’re not doing marketing. You’re funding someone’s new kitchen. And before you email me saying “SEO is complicated”, yeah, it is. That’s why you hired seRead More

Some clients don’t need more SEO. They need a therapist, a time machine, and a refund button for every bad business decision they’ve made since 2009. We fired a client. Not because they were small. NoRead More

Search Engine Optimisation (SEO) is the backbone of digital marketing, where website owners seek to enhance their online visibility and rankings in search engine results. However, not all SEO methods are created equal. In the ever-evolving SEO landscape, two predominant approaches stand at opposing ends of the ethical spectrum: White Hat and Black Hat SEO...Read More