We help plumbers, electricians, builders, roofers and other trades businesses get found by the people already searching for their services. Better local visibility, stronger Google Maps presence and more enquiries from the areas you actually want to work in.
If your customers search on Google before they pick up the phone, your SEO matters. We focus on the service pages, local signals and trust factors that help trades businesses win more of those searches.
Most trades businesses grow through referrals first. That is a strong foundation, but it can leave you exposed to quiet patches and inconsistent lead flow. SEO helps you build a more reliable pipeline by putting your business in front of customers when they need a plumber, electrician, builder or roofer right now.
That means showing up for the right service searches, in the right areas, with the kind of website and Google Business Profile that makes people trust you enough to get in touch.
Trades SEO works best when it is specific. Customers are not searching for a generic contractor. They are searching for an emergency plumber, a local electrician, a builder for an extension or a roofer near them. These are the trade-focused pages at the core of your service cluster.
Target urgent, high-intent searches for repairs, installations, callouts and local plumbing work.
View plumber page →Rank for rewires, EV chargers, fault finding, consumer unit upgrades and local electrical jobs.
View electrician page →Win visibility for extension work, renovations, conversions and other high-value local building searches.
View builder page →Show up for repairs, replacements, leak investigations and roofing work in your service areas.
View roofer page →We keep the process simple. The goal is to improve your visibility for the searches that lead to real work, then strengthen the pages and local signals that turn that visibility into enquiries.
We review your site, your Google Business Profile, your local competitors and the services you want to push hardest.
We map services to areas so your website targets the terms your ideal local customers are actually typing into Google.
We improve pages, metadata, internal links, Google Business Profile signals and the overall site structure.
Over time, we strengthen trust signals, content depth and local relevance so rankings and enquiries can keep improving.
For many trades businesses, the economics are simple. One additional enquiry that turns into a solid local job can cover a month of SEO many times over. That is especially true when you focus on profitable services and the locations you want to win more work in.
SEO is not instant, but it can become one of the most efficient long-term channels for a local trade business because it helps you keep showing up when demand already exists.
Typical job values vary by trade and area, but the maths is usually in your favour once the right leads start coming in.
For many trades businesses, the Google Map Pack is one of the biggest drivers of calls. That is why local SEO is not just about page titles and copy. It is also about optimising your Google Business Profile, reinforcing service areas and building the trust signals that help you compete locally.
Our work is focused on the things that move the needle for local service companies: stronger landing pages, better local relevance, clearer site structure and more authority over time.
Improving titles, headings, page copy, call-to-actions and internal links so the right pages are easier to rank and easier to convert from.
Creating or refining pages around individual trades and services so your site aligns with search intent instead of trying to rank one generic page for everything.
Strengthening local relevance through Google Business Profile optimisation, service-area targeting and cleaner local signals.
Making sure your site is crawlable, indexable, well-structured and able to support long-term growth.
Adding the useful supporting content and commercial page depth needed to rank for more services and locations over time.
Simple monthly updates that keep the work focused on visibility, enquiry potential and the next priority actions.
We keep things focused, commercially sensible and easy to follow. If you run a trades business, you do not need layers of jargon or a bloated marketing retainer. You need a website and local SEO setup that helps bring in more of the right work.
Choose a level that fits your stage, your market and how aggressively you want to grow. All plans are monthly rolling and designed to support steady improvement over time.
For businesses that need the essentials in place and want to start improving local visibility properly.
For trades businesses ready to push harder on service pages, local relevance and competitive visibility.
For larger or more ambitious businesses targeting broader service coverage or more competitive areas.
We started seeing more quality enquiries through the website and a much clearer local presence in Google than we had before.Small business owner
The process was straightforward, easy to understand and focused on what would actually help generate more business.Local service business owner
It felt practical from the start. Better pages, clearer targeting and a much stronger sense of how the website should support growth.SME owner
Yes. If customers search online for the kind of work you do, SEO can help you get found more consistently and reduce over-reliance on referrals alone.
SEO is a medium-term channel, but local businesses often start to see movement earlier than broader national campaigns, especially when the fundamentals are weak to begin with.
Usually, yes. Dedicated pages help align your site with specific search intent and make it easier to rank for the services you actually want more of.
Absolutely. For many trades businesses, local map visibility is a major source of calls and enquiries.
Yes. We can structure service and location targeting around the areas you want to cover, without making the site feel thin or repetitive.
No. The plans are monthly rolling, which keeps things simple and accountable.
We will review your current visibility, look at what local competitors are doing and identify the clearest opportunities to improve your enquiries from Google.