A full website build, a content engine and a search presence that now dominates the terms that matter most
Client Overview
Tracey Warren is a CNM and ANP-qualified Naturopathic Nutritional Therapist based in Nantwich, Cheshire. She works with clients in person across Crewe, Nantwich, Hale and Knutsford, and online with clients across the whole of the UK via video call, on issues including weight loss, menopause, gut health, cholesterol and cancer support nutrition.
SEO Bridge built Tracey Warren Nutrition’s website from the ground up and manages its ongoing content and local SEO. Every enquiry the business receives currently comes through Google – there is no paid advertising and no other lead source in the mix.
The Challenge
Tracey had the qualifications and the client results to back up a serious nutrition practice, but the online presence needed to be built to match it, in a market with several long-established local competitors already ranking for the highest-value search terms:
Our Approach
Everything on the site was built to support search visibility from day one, rather than treating design and SEO as separate jobs.
We designed and built the entire site from scratch, with online booking, a Google reviews carousel, clear service and package pages, and a trust bar highlighting Tracey’s CNM and ANP accreditation front and centre.
The live homepage, built entirely by SEO Bridge – booking, reviews and services all in one clear structure.
We manage a consistent publishing schedule of nutrition advice content, with a new article going live every other day – covering the questions Tracey’s ideal clients are actually searching for.
Alongside the core Nantwich pages, we have been building out local citations and dedicated pages for the wider areas Tracey now serves, including Hale and Knutsford, to support her growing UK-wide online client base.
The Results
Figures below are pulled directly from Moz Pro rank tracking across 62 tracked keywords for the week of 1-8 July 2026.
Source: Moz Pro rank tracking, Google (en-GB), 1-8 July 2026.
Broader, non-local terms like “online nutritionist” are not yet ranking in the top 51 positions, despite Tracey now offering UK-wide video consultations. As the Hale and Knutsford pages mature and the online service becomes more established, targeting these wider terms is the clearest next step for growth beyond the local Cheshire market.
Result Detail
Tracey now holds the #1 position for “nutritionist Nantwich,” “nutrition consultant Nantwich” and “nutrition consultation Nantwich” across every location variation Moz tracks, and #2 for “nutritionist Crewe” and “nutritionist near me” – the exact terms a prospective local client would search first.
With no paid advertising running, every single enquiry the business currently receives comes from organic Google visibility – making the website, content and local SEO work the entire engine behind client acquisition, not just one channel among several.
A new article publishes every other day, addressing the specific questions Tracey’s ideal clients are already typing into Google – supporting both search visibility and genuine reader trust ahead of a first consultation.
Speaking to Tracey has had such a positive impact on my life. After recently finishing chemotherapy and radiotherapy treatment for breast cancer I had a consultation with Tracey and I can honestly say that her nutritional plan has helped me so much with my recovery over the last few weeks.— Amy Sawicki, Verified Google Review
At a Glance
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